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Macy is a UX
Designer & Strategic
Researcher
;

Blending empathy and strategy to craft impactful digital experiences that truly serve real people.

Currently at Bell Media,
I bring research insights into design systems that millions of Canadians use every day.

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I've worked with;

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Poetix

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Empathy isn’t just my design tool, it's a bridge between user stories & strategy, and create experiences that work for people and businesses.

My philosophy;

  Good design listens before it speaks.


As a UX designer and researcher, I believe every click is a conversation with the user. My role is to listen, uncover patterns, and translate them into meaningful design decisions.

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The same empathy I bring into research is what I practice as a personal trainer; meeting people where they are, understanding their struggles, and guiding them toward progress without judgment. Whether in fitness or digital products, listening first is a foundation that ensures solutions that truly fit human needs.

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  Accessibility isn’t an edge case; it’s the future.


For me, accessibility isn’t just professional, but it’s personal. I integrate it into my work and my everyday life because inclusive design makes experiences more usable for everyone. Digital design should adapt to all abilities.

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My philosophy is simple: when you design with empathy and accessibility in mind, you’re not limiting creativity, you’re building experiences that are both universal and lasting.

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