CHILD WELLBEING & WELFARE COMMITTEE
Logo Designer | Book Layout Designer | Illustrator
Designed the committee's logo based on psychological research on colors and children's behavior. Designed the training book layout ordered by the committee and requested by Unicef
About the Project
The Logo was requested by the "Child Wellbeing and Welfare Committee". The challenge was that the logo should be able to convey the message of trust to children, in form and colours. Hence, research on the psychology of colours and forms was conducted before starting the design process.
Also after the logo stage, as part of this local community, a training book was designed and implemented to prevent child maltreatment, in the context of COVID-19, Ministry of Health and Medical Education and Social Welfare Management Research Center which was requested by UNICEF in Tehran.
Team
1 Graphic Designer
Duration
Aug 2019 (Logo)
Sep 2019 to Oct 2019 (Book)
Tools
Adobe Illustrator (Logo)
Indesign (Book)
Purpose
Designing brand and documents for a newly established committee
My Role & Responsibilities
Conducted research on the form and color
Designed and drew the logo
Designed the book's pages layout and cover
Design Process
Word Cloud
One of the main challenges of any design project is understanding the client’s expectations and articulating the project vision. My clients for the “Child Wellbeing and Welfare Committee” logo project were a team of psychologists. After my initial meeting with them, it was evident to me that each of them had a different idea of what the logo should represent. Hence, to make sure everyone gets heard, I came up with the idea to ask each committee member to write down a few words describing the meaning of the committee to them. Then, I generated the word cloud to visually represent their visions.
Ideating
Hand Sketch
With an idea of the client's idea, I picked the two popular and yet graphic words: “child” and “leaf”. After a few etude designs, my final design for the logo emerged. I’ve also used the logo to design their customized letterheads and the brand book.
Digital Etudes
1#
2#
Selected Concept
After getting feedback from the clients, the second alternative was selected to continue. The reason was that the first concept couldn't be related to the teenage age group, which was the committee's aim to extend their team in future.
Final Design
Logo color was one of the essential parts of the design, which requires more psychological research. After talking to the committee, I understood that the committee's main purpose was for children to feel secure. Hence, I needed to research the best color that suited the main purpose. So I found out the best color that helps children, specifically endangered ones, to feel secure is "blue, " which has a soothing effect. I picked green as the secondary color to be perceived as the children’s growth and hope for the future.
Book Layout Design
Since the book was prepared for children to learn and train with their team and peers, I tried to make it appealing for them to follow, and the puzzle was the ideal concept to present it. So the whole layout and all details were designed with puzzle features. Also, the sharp colors had chosen to make it attractive for children to follow the instructions. Here are some pages as an example of an 80-page book. Each page has its layout. I should mention that the book is published in Farsi.
